Privacy Policy | Dear Sailor

This Privacy Policy outlines how DS Bars Limited (“we”, “us” or “our”), trading as Dear Sailor, collects, uses, and protects your personal data when you visit our website, make a reservation, sign up to our mailing list or engage with our services.

We are committed to safeguarding your privacy and ensuring that your personal information is protected. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

DS Bars Limited
Trading As: Dear Sailor
Email: hello@dear-sailor.com

2. What Data We Collect

We may collect and process the following types of personal data:

Identity Information – name, title, date of birth (if supplied)
Contact Information – email address, phone number
Booking Details – reservation dates, party size, special requests
Marketing Preferences – subscription status, email interactions
Technical Data – IP address, browser type, browsing behaviour
Social Media Interactions – messages, tags, mentions if you engage with us online

3. How We Use Your Information

We will only use your personal data where it is necessary, including:

To manage bookings and guest enquiries
To send confirmation emails and important service updates
To send marketing communications (only if you have opted in)
To improve our website, services, and customer experience
To comply with legal obligations

4. Marketing Communications

If you have opted in to receive marketing, we may send you news, promotions or event information. You can unsubscribe at any time using the link in any of our emails or by contacting us directly.

5. Sharing Your Information

We do not sell your data. We may share it with trusted third parties for:

Booking management systems (e.g. OpenTable, SevenRooms)
Marketing platforms (e.g. Mailchimp)
Analytics and website service providers

All third parties are required to process your data securely and in compliance with data protection law.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. When no longer needed, your data will be securely deleted or anonymised.

7. Your Rights

Under UK data protection law, you have rights including:

The right to access the data we hold about you
The right to correct inaccurate data
The right to request deletion
The right to withdraw consent for marketing
The right to object to data processing in some circumstances

To exercise any of these rights, contact us at hello@dear-sailor.com

8. Cookies

Our website may use cookies to enhance your browsing experience. You can adjust your cookie settings through your browser at any time.

9. Security

We take appropriate security measures to protect your data. However, no digital transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this policy from time to time. The most current version will always be available on our website.